Developmental play, stage by stage

Early discoveries for little hands.

Play with purpose means respecting each child's own pace. What little ones need, wonder about and can do changes quickly at every stage of growing up.

So we organize our toys by age group: to make sure each piece offers the right level of challenge, supports the right cognitive and motor development, and above all brings fun and learning made to fit the stage your child is in.

Every toy lists the skills it helps build

Ages 3 to 5

Sensory Exploration & Motor Coordination

In this stage of big discoveries and fast motor development, our toys are made to encourage fine motor coordination, tactile perception, shape recognition and symbolic play.

Focus: shape sorters, matching and lacing pieces, sorting by colour and size, and magnetic play food.

Benefits: imagination, manual dexterity, and the first real stretches of concentration.

Not sure which stage to shop?

Each toy lists the skills it supports, so you can follow your child's development rather than their birthday.

Read our approach