Developmental play, stage by stage

Early discoveries for little hands.

Play with purpose means respecting each child's own pace. What little ones need, wonder about and can do changes quickly at every stage of growing up.

So we organize our toys by age group: to make sure each piece offers the right level of challenge, supports the right cognitive and motor development, and above all brings fun and learning made to fit the stage your child is in.

Every toy lists the skills it helps build

Ages 6 to 9

Logical Reasoning & Educational Challenges

For school-age children who love exploring a new challenge, this stage is built around logical reasoning, problem solving and hands-on learning.

Focus: geometric puzzles, word and number spinners, geoboards and visual fraction sets.

Benefits: maths and language concepts that stick because they were played with, longer focus, and self-confidence.

Still on the printer

This collection is being made right now. New pieces will appear here as soon as they come off the print bed.

Not sure which stage to shop?

Each toy lists the skills it supports, so you can follow your child's development rather than their birthday.

Read our approach